EXECUTIVE COMMERCIAL OVERSIGHT
Owner Alignment | Portfolio Discipline | Measurable Growth
- Dedicated executive presence as an extension of ownership
- Portfolio command across revenue, sales, and marketing
- One commercial engine eliminating silos and departmental bias
- Transparent reporting with direct accountability to ownership
- Action plans tied to asset value, not vanity metric
- Identification of blind spots and misalignments across the portfolio
- Strategic roadmap connected to long-term valuation, not departmental wins
- Scenario planning and benchmarking to guide competitive positioning
REVENUE MANAGEMENT
Assets provides day-to-day revenue management with a singular focus: protect, grow, and command asset value, not just topline
- Daily Dynamic Pricing:
Live rate adjustments based on market signals, compression windows, and booking trends.
- Channel Strategy Control:
Maximize direct revenue across Brand.com, GDS, and OTAs, with aggressive offer positioning and leakage minimization.
- Room Type + Inventory Optimization:
Align inventory and upsell strategy to maximize ADR and guest spend potential.
- Segmentation Targeting & Expansion:
Activate profitable market segments; engineer new reach opportunities quarterly.
- Cancellation, Discount, and Offer Integrity Management:
Govern policies and offers to protect revenue per available room (RevPAR) and net operating margin.
- Monthly Commercial Action Maps:
Detailed tactical playbooks issued every month, aligned to asset revenue targets.
- Quarterly Ownership Reviews:
Strategic recalibration sessions focused on asset health, NOI impact, and competitive re-alignment.
SALES | MARKETING
MOSAIC rebuilds sales structures and processes to maximize profitable conversion - eliminating friction, waste, and margin erosion.
- Sales Structure Audits:
Identify inefficiencies and realign sales roles with revenue objectives.
- Lead Generation + Rate Strategy Alignment:
Refine pipelines and pricing guidance to increase direct and group conversions.
- Sales Process Optimization:
Engineer cleaner closing processes to compress sales cycles and boost efficiency.
- Group Pace + Focus Review:
Analyze group pace, critical focus hotels, and recommend tactical interventions.
- Eliminate Revenue Leakage:
Identify and eliminate underperforming subscription tools, unnecessary channels, and rate misalignments.
- Monthly Accountability Reporting:
Action-oriented monthly reports linking sales productivity directly to revenue performance.
- Quarterly Strategy Realignment:
Adjust sales attack plans quarterly based on asset goals and market dynamics.