VP TO C-SUITE COMMERCIAL LEADERSHIP FOR HOTELS

Owner -Aligned | Portfolio Tested | Accountable to Results

Action plans tied to asset value, not vanity metrics.
Blind spot identification across pricing, distribution, and demand strategy.
Direct reporting to ownership with complete commercial transparency.
One leader across revenue, sales, and marketing. Total ownership, complete accountability.
Competitive benchmarking and scenario planning tied to mid and long-term asset positioning.
Portfolio-level command across branded and independent properties.

Hands-on commercial revenue and digital management with one focus: protect, grow, and command asset value, not just topline

Daily Dynamic Pricing:
Live rate adjustments based on market signals, compression windows, and booking trends.
Channel Strategy Control:
Maximize direct revenue across Brand.com, GDS, and OTAs, with aggressive offer positioning and leakage minimization.
Room Type + Inventory Optimization:
Align inventory and upsell strategy to maximize ADR and guest spend potential.
Segmentation Targeting & Expansion:
Activate profitable market segments; engineer new reach opportunities quarterly.
Cancellation, Discount, and Offer Integrity Management:
Govern policies and offers to protect revenue per available room (RevPAR) and net operating margin.
Monthly Commercial Action Maps:
Detailed tactical playbooks issued every month, aligned to asset revenue targets.
Quarterly Ownership Reviews:
Strategic recalibration sessions focused on asset health, NOI impact, and competitive re-alignment.

MOSAIC rebuilds sales structures and processes to maximize profitable conversion - eliminating friction, waste, and margin erosion.

Sales Structure Audits:
Identify inefficiencies and realign sales roles with revenue objectives.
Lead Generation + Rate Strategy Alignment:
Refine pipelines and pricing guidance to increase direct and group conversions.
Sales Process Optimization:
Engineer cleaner closing processes to compress sales cycles and boost efficiency.
Group Pace + Focus Review:
Analyze group pace, critical focus hotels, and recommend tactical interventions.
Eliminate Revenue Leakage:
Identify and eliminate underperforming subscription tools, unnecessary channels, and rate misalignments.
Monthly Accountability Reporting:
Action-oriented monthly reports linking sales productivity directly to revenue performance.
Quarterly Strategy Realignment:
Adjust sales attack plans quarterly based on asset goals and market dynamics.